Agriculture Development-The example of Vallespluga.
When I talk about agriculture and activities related to them, as a driving force for the development of Reggio Calabria, I refer to some excellent as the one shown in this post. Using local resources, the funding for development activities with the instrument of cooperative agriculture, applying the know - how consolidated for years and years of study and field experience, what now might cause some doubt or confusion could become the most important solution to the problem of our city: work.
Just believe, have desire to work and leave welfare approach that led to the logical trap of our time: a chronic unemployment, become pathological in the life of our city .
Vallespluga is the leader in Italy in the field of Galletti. This particular poultry products, known in France as the Coquelet in Germany as Stubenkucken and speaking countries inglese come Cornish game hen, è stato introdotto sul mercato italiano da Valle Spluga nel 1972, al tempo piccolo produttore di pollame ordinario.
La piccola taglia, la confezione accurata ed il gusto particolarmente delicato decretarono un successo immediato del Galletto. Il controllo diretto di tutta la filiera produttiva e l'estrema specializzazione hanno consentito di mantenere nel tempo una posizione dominante in questa nicchia del mercato avicolo.
La scelta iniziale di una strategia di Marca, al tempo unica sul mercato nazionale, sostenuta da una adeguata comunicazione e da una politica di prezzo fisso in tutto il paese, ha generato anche una fortissima notorietà.
Oggi Valle Spluga è costituita da sei centri di allevamento breeding, a hatchery, sixteen Galletti breeding centers for a total of 100,000 square meters. covered by the establishment of Gordon, in which there is the City's management and a fleet of refrigerated trucks for distribution (wholesale) of the finished product. The owners operate fewer than 300 employees. Vallespluga SpA for many years, is organized to produce Galletti through a structure in which there are all the typical activities of the sector, with the exception of feed production
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